Something Big is Coming — and it starts with Kindness

We are creating something significant behind the scenes.

Our app is currently under development, yet the goal is clear: to introduce more compassion, connectivity, and emotional well-being into our daily work life. While we finish crafting the experience, we welcome you to learn more about how we came to have such a vision and why we think kindness can transform the way we work, live, and feel.

Founder’s Story

In 2002, I was living in a new city, broke, exhausted, and facing eviction. I had no time, no network, and no idea how to stay afloat—until a friend connected me with someone I had never met. That stranger spent his free time helping me find a home, even filling out paperwork on my behalf. We didn’t meet until the day I moved in.

When I asked him why he helped, he simply said, “I help you, you help me. Everybody happy.”

That moment changed everything.

From then on, I made a conscious effort to pay it forward through small acts of kindness— helping strangers, checking on neighbours, and finding joy in giving. It wasn’t always easy, but it was deeply rewarding. That personal journey became the seed of an idea: what if there was a platform where kindness wasn’t random—but intentional, visible, and shared?

And so, DMAFB was born—a movement powered by people, purpose, and everyday acts of kindness.

What started with one person helping another has grown into a global community. And now, it’s your turn to write the next chapter.

— Don Diffang, Founder

What We Do

DMAFB is a digital wellbeing app that redefines micro-acts of kindness as tools connecting people, sharing cultures and improving mental health.

We guide organisations and individuals to build emotional well-being through everyday micro-interactions: to prevent burnout, improve morale, and make kindness come naturally in the working routine.

As an HR leader or wellness partner, or someone who cares about making our culture more compassionate, DMAFB provides a lightweight and human-first tool that gets results without increasing your to-do list.

Connected, Transformative, and Effortless

  • “Empower your clients to create kinder, healthier workplaces—one daily act at a time. DMAFB’s platform lets you extend proactive, compassionate mental wellbeing support that’s easy to implement and proven to make a difference.”

    “Because every workplace deserves a little more kindness.”

  • “Move beyond crisis response—create a workplace where kindness is the norm and wellbeing is proactive. DMAFB supports your team every day, building trust and resilience across your organization.”

    “A Culture of Care, One Favor at a Time.”

Get in touch.

Have questions about our services or want to find the best wellness solution for you or your organisation? We’d love to hear from you!Whether you’re ready to book a session, curious about our programs, or just want to chat about your goals, our team is here to support you every step of the way.

Contact us today—simply fill out the form below, send us an email, or give us a call. We’ll get back to you as soon as possible!